high-quality hair products since 1948

a smooth feel

Thanks to innovative technologies and high-quality ingredients

The L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo is a nourishing and illuminating shampoo specially developed for blonde

Long-lasting color power that keeps hair color fresh and vibrant

L'Oréal Professionnel DIA COLOR 8.1 HELLBLOND ASCH, 60 ml 30 % high-quality hair products since 1948L'Oral Professionnel DIA COLOR 8. 1 LIGHT BLONDE ASH, 60 ml L'Oral Professionnel DIA COLOR 8. 1 Light Ash Blonde is an ammonia free, demi permanent hair color that delivers a natural and radiant color result. Its creamy texture is ideal for even application and gives hair up to three times more shine. Thanks to its innovative formula with up to 91% natural ingredients, it offers up to 70% gray coverage and long lasting color vibrancy. Advantages at a