The brand traces its roots to a bespoke shoe designer named Jimmy Choo based in London's East End in the early 1990s

Passionate about art

They encourage customers to reuse the ECO packaging and donate their old glasses to people in need

the first directly managed single-brand business was inaugurated at 845 Madison Avenue in New York

Exceptional aesthetics often arise from the combination of two seemingly opposite poles

Gafa de sol Traction ANTIGONE Color_Gris The brand traces its rootsTraction Productions' creative process begins with the perfect transformation of materials to express a unique vision of eyewear. We have cultivated our craft since 1872. Unique craftsmanship that expresses freedom backed by outstanding technical excellence. We design stylish and innovative glasses. Wearing Traction Productions eyewear is a powerful statement: my life is an ambitious and unique quest for style that I embark on every day. Traction