Use once a week and less frequently as hair's health improves

you'll cut drying time in half

with a steam option that creates 20% higher curl definition

Creates a shiny

strength and elasticity

Joico Defy Damage Protective Shampoo Size:33.8oz/1000ml Use once a week andJoico Defy Damage Protective Shampoo Defy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color. For damaged, chemical or colored hair. See it, feel it, believe it. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicos NEW Defy