What Else You Need to Know: This pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent damage and tangling

An award-winning

What else you need to know: Inspired by social media filters

Developed with Dermatologists

now with pure

John Frieda - Go Blonder Lightening Shampoo Biossance Lebanon What Else You Need toExpertly formulated and developed with professional colourists to deliver natural looking, brighter blonde with results starting in just one use. This Go Blonder Lightening Shampoo gently lightens, enhances shine, and cleanses while nourishing for soft, smooth hair. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. For use on natural and colour treated blonde, highlights and lowlights. THE FORMULA: 3X Blondecare: