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The Classic Essentials of Visual Communicationn – E-bok 9789152324301 Men framförallt om modernEssentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in todays media, and puts the theory into practice, explaining how to achieve a strong communication chain from strategy and goals to messages and influence to reach the target audience. This comprehensive survey covers a broad range of topics, including: Strategic planning for communication How to formulate